Hugo B. Roos   Hugo B. Roos, PhD
Professor of Logistics Management, Erasmus Univ.

"Every self-respecting supply chain professional should grasp this opportunity to test his insights."
Jack van der Veen   Jack van der Veen, PhD
Univ. of Amsterdam Prof. of Supply Chain Optimization

"The game lets you discover how supply chains work."
Finn Wynstra   Finn Wynstra, NEVI Prof. of Purchasing & Supply Management Erasmus Univ. Rotterdam (RSM)

"This game is more rich and complete than any other game I have seen."
Ed Peelen   Ed Peelen, PhD Professor of (Direct) Marketing at the Center for Marketing and SCM

"My prediction was correct, great that already after one year this competition has become a yearly tradition."
Abe Eshkenazi   Abe Eshkenazi, CEO APICS

"Operations and SCM professionals depend on innovative tools like The Fresh Connection game to ensure their success in the global marketplace"

 

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The 2011 Global University Supply Chain Champion:

The University of Western Sydney

 

The Fresh Connection: a powerful educational tool
The Fresh Connection is a serious online game about supply chain management (SCM). It is a business simulation that is all about:
- Teamwork
- A true life experience
- Competition

The Fresh Connection is conceived, developed and supported by experts in the field of supply chain management. With it your students can apply their understanding of SCM concepts. The game is easy to blend with existing learning programs.

The Fresh Connection is offered to you as a complete educational package, including:
- Access to the game's website
- An instructor kit
- A Train the Teacher course

Trailer
   Introduction movie

 

Big success
The Fresh Connection started in 2008 as a national competition in The Netherlands. An impressive number of more than 1,000 participants battled to become Supply Chain Team of the year. A second equally large edition took place in 2009. There was not only great interest from corporations, but also from educational institutions. A number of these institutions has already decided to include The Fresh Connection in their curriculum.

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The Fresh Connection is globally experienced in:

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